Grow your brand, fluently.
We create unforgettable brand experiences that fluently fit people’s lives.
Insight. Strategy. Innovation.
From first glimpse on-shelf, to the sensory signature that keeps consumers coming back for more, and everything in between; every single element of your brand needs to be telling the same story, or risk confusion or disconnect.
We call building this consistent narrative “Brand Fluency”, and it is the philosophy behind what we do.
Growing fluent brands:
Exploration
Curiously exploring people, places, cultures, codes, emotions, needs and experiences, uncovering fresh insight that unlocks growth.
We tailor our tools to your specific brand challenge, but our favourites include:
- — Foresights / trends
- — Cultural exploration
- — Consumer discovery
- — Semiotics
- — Category safari
Strategy
Give us your knotty problems – we relish solving them! Your partner in setting the strategic direction that will strengthen and grow your brand.
Our passions include:
- - Brand strategy
- - Positioning
- - Portfolio architecture
- - Innovation strategy
- - Workshops
Creation
Lovingly creating every facet of your brand experience to fit with your strategy; from innovation, sensory signatures, visual expression and more.
Our creative talents include:
- - NPD / innovation concepts
- - Design concepts
- - Messaging / claims
- - Prototyping: pack & product
- - Brand identity & concept visualisation
What we're thinking about
What AI won’t tell you
Like It Is | Mind Matters
Fantastical collabs and far-out products
How to protect brand value in turbulent times
Brand positioning is failing the food & drink industry
Why food and drink brands are in the sensory entertainment business
Now//Next | Activation & Innovation 2021
Now//Next | Confectionary Trends
Now//Next | Special Food & Drink Edition
part of a collective
We are a proud part of the MMR Group, the global consumer & sensory research agency. Read more here.
