Trends, musings and insightful inspiration

What AI won’t tell you

Like It Is | Mind Matters

Fantastical collabs and far-out products

How to protect brand value in turbulent times

Brand positioning is failing the food & drink industry

Why food and drink brands are in the sensory entertainment business

Now//Next | Activation & Innovation 2021

Now//Next | Confectionary Trends

Now//Next | Special Food & Drink Edition

Now//Next | The Beauty Edit

Now//Next | Drinks Trends

Now//Next | The Holiday Issue

The power of emotion in branding

5 brands that have sensory branding nailed

5 multisensory considerations when stretching your brand

Too much is never enough

Now//Next | The Luxury Edit

The Digital Era and how it's changed the way we don't think about things

Making Sustainability sustainable

Navigating the digital landscape

Now//Next | The Sustainability Issue

Now//Next | Issue 1

Think you know what your customer is really thinking?