Global snacking partners for Mondelez
Huxly’s very first project was for Mondelez, and we’ve been their proud partners ever since. Throughout our long-standing collaboration, our dedicated Mondelez team have developed a deep familiarity with Mondelez’s mission across their entire portfolio.
Over the years, we’ve worked across the globe on Mondelez’s best loved hero brands as well as brand new propositions & acquisitions. We’ve developed inspiring innovations in entirely new categories, and sprinted on limited edition ranges. We’ve set the strategic positioning for sub-brands and the sensory profile for snacks. We’ve workshopped and written playbooks for packaging guidelines and studied semiotics.
Being strategic & innovation partners to a giant like Mondelez, which operates in over 150 countries globally, demands an expert approach. Our Mondelez team is structured to include expert semioticians, innovators and strategists who are focused on staying abreast of global market trends & understanding the intricacies of the portfolio. We don’t just treat each project as stand-alone, we understand that each piece of the puzzle builds into Mondelez’s overall positioning of Snacking Made Right.